Haier, one of the largest Home Appliances and Consumer Electronics brands, has announced Bollywood actor John Abraham as its Brand Ambassador in India. John will feature across all brand communications as well as product advertising for its wide range of consumer durables and electronics products.
When asked about the appointment of John Abraham as the new face of brand Haier, Eric Braganza, President, Haier India commented, “John represents the Haier target audience, the youth with its many attributes that includes self expression, excellence, confidence, style and technology know how. John’s quality and depth of work as well as versatility as an actor have made him a much loved and respected actor in India today. Much like on all our brand communication, John has an impressive and unrivalled history but the best is still yet to come. We are indeed very proud and privileged to have him as our Brand Ambassador and welcome him to the Haier family and look forward to a long and successful association."
"Haier is one of the youngest brands globally that has made a mark in the industry by reaching the global number 1 position in a very short span of time. I feel proud to endorse the brand in India and help in contributing to its success. This youthful brand is known for its innovative product offerings and advanced technology worldwide," said John Abraham at the conference.
Haier also launched a film for its new LED TVs, featuring the new brand ambassador John Abraham. The film shows its new LED TV with real life images and stylish aesthetics. LED Edge Light, Full HD, 120 Hz with USB 2.0, memory card reader and SRS Trusurround XT, are some of the features of this astounding offering from Haier.
With soccer mania gripping entire India, Haier also launched their Soccer Scheme as Haier ‘Free Kick offer’. It is a scratch card scheme where on purchase of any LED/LCD TV above 81 cms (except 32S9), a customer can win 100% cash back or an Adidas track jacket with an autograph from John Abraham, worth Rs. 2290.
This is not end, Haier today also launched new models nationwide inspired by consumer experiences across product categories as a step forward in achieving its ambitious growth plans. These include the new range of ultra-slim 117 cm inch Full HD LED backlit TV’s, a 140 cm LCD, BMR Plus refrigerators, a 5-star AC model and 3 Water Heaters in the economy segment. Haier launched a new Washing Machine called ‘Tiana’, which means Princess in Greek.
As part of its aggressive market strategy Haier continues to display its success story of more than 200 per cent growth in 1st quarter of 2010. Haier has also achieved its 2009 turnover of Rs 350 crore by the month of May 2010, a result of setting up an aggressive sales channel expansion for its Electronics and Appliance business as well as expanding and consolidating its after-sales service network across the country. Targeting 100 Haier Experience Centres and Zones in 2010, the company is also focusing on its service support through Haier Insta Cares. Haier has recently tied up with a new Call Centre to further strengthen its customer response time.
When asked about the appointment of John Abraham as the new face of brand Haier, Eric Braganza, President, Haier India commented, “John represents the Haier target audience, the youth with its many attributes that includes self expression, excellence, confidence, style and technology know how. John’s quality and depth of work as well as versatility as an actor have made him a much loved and respected actor in India today. Much like on all our brand communication, John has an impressive and unrivalled history but the best is still yet to come. We are indeed very proud and privileged to have him as our Brand Ambassador and welcome him to the Haier family and look forward to a long and successful association."
"Haier is one of the youngest brands globally that has made a mark in the industry by reaching the global number 1 position in a very short span of time. I feel proud to endorse the brand in India and help in contributing to its success. This youthful brand is known for its innovative product offerings and advanced technology worldwide," said John Abraham at the conference.
Haier also launched a film for its new LED TVs, featuring the new brand ambassador John Abraham. The film shows its new LED TV with real life images and stylish aesthetics. LED Edge Light, Full HD, 120 Hz with USB 2.0, memory card reader and SRS Trusurround XT, are some of the features of this astounding offering from Haier.
With soccer mania gripping entire India, Haier also launched their Soccer Scheme as Haier ‘Free Kick offer’. It is a scratch card scheme where on purchase of any LED/LCD TV above 81 cms (except 32S9), a customer can win 100% cash back or an Adidas track jacket with an autograph from John Abraham, worth Rs. 2290.
This is not end, Haier today also launched new models nationwide inspired by consumer experiences across product categories as a step forward in achieving its ambitious growth plans. These include the new range of ultra-slim 117 cm inch Full HD LED backlit TV’s, a 140 cm LCD, BMR Plus refrigerators, a 5-star AC model and 3 Water Heaters in the economy segment. Haier launched a new Washing Machine called ‘Tiana’, which means Princess in Greek.
As part of its aggressive market strategy Haier continues to display its success story of more than 200 per cent growth in 1st quarter of 2010. Haier has also achieved its 2009 turnover of Rs 350 crore by the month of May 2010, a result of setting up an aggressive sales channel expansion for its Electronics and Appliance business as well as expanding and consolidating its after-sales service network across the country. Targeting 100 Haier Experience Centres and Zones in 2010, the company is also focusing on its service support through Haier Insta Cares. Haier has recently tied up with a new Call Centre to further strengthen its customer response time.
No comments:
Post a Comment